1.) Social Media has the power to increase your company's exposure. This is great news for you as a business owner, because more exposure equates to more reach, and more reach, means more sales, and revenue. Let's be honest, why wouldn't you want more sales and revenue?
2.) Brand impact has the potential to inspire trust and value, therefore, an increase in sales. The more people become familiar with your brand, the greater the chances the'll buy in the future. Use design and creative communication to convey a message to an audience.
3.) Social Media influences in the buying decision. Increasing sales and revenue is really important, but more so is a social media presence. For example, if you sell cute bows for little girls online, and you post images on social media of your cute little girls who wear your product on their hair, chances are you will really influence mom's to buy!
4.) Great imagery is the driving force behind marketing today. Nike is the first to model this. For example, remember the Nike magazine spread with the athlete wearing Nike workout clothes, sneakers, and the compelling “just do it” quote? If you know what i'm talking about, this is Brand